Blog Title: Exploring the Enchanting Streets of Marrakech

Introduction: Welcome back, fellow wanderers! Today, I’m thrilled to share with you my recent adventure through the mesmerizing city of Marrakech. From its bustling souks to the serene riads, Marrakech is a destination that ignites the senses and leaves an indelible mark on the soul. Exploring the Medina: My journey began in the heart of […]

Why Design Thinking and Human-Cantered Design Fuel Innovation

In the previous post, we explored the fascinating world of Design Thinking and Human-Cantered Design (HCD), uncovering their similarities, differences, and the insightful words of scholars. Now, let’s delve deeper into what makes these approaches powerful catalysts for innovation. 1. Empathy as the Engine: Both methodologies place user empathy at the core. By observing, listening, […]

Service Design: Where Design Thinking and Human-Cantered Design Tango

Have you ever been left frustrated by a clunky online banking experience, a confusing healthcare appointment, or a customer service interaction that felt anything but helpful? If so, you’ve encountered the pitfalls of poor service design. But there’s good news! Two powerful approaches – Design Thinking and Human-Centered Design (HCD) – can transform these frustrating […]

Scholar – Practitioners

The Vital Role of Scholar-Practitioners in Design Innovation Design innovation, the process of creating new and valuable solutions to complex problems, is a driving force behind societal progress and economic growth. To effectively navigate the challenges and opportunities of this ever-evolving field, it is imperative to foster a dynamic interplay between theory and practice. This […]

Demystifying the Duo: Design Thinking vs. Human-Cantered Design

In the realm of innovation, where creativity dances with practicality, two approaches reign supreme: Design Thinking and Human-Cantered Design (HCD). Often used interchangeably, these philosophies share a common focus on understanding users and crafting solutions that resonate with their needs. However, beneath the surface, subtle differences dance, shaping their applications and outcomes. Let’s dive deeper, […]


In today’s 21st century knowledge economy the most valuable asset within an organisation is not the intellectual property, technology or the super cool conference rooms, it’s the employees. But far too many organisational leaders are asking “how do we get employees to better serve the organisation?” Instead, to get the most out of your employees […]

Dyslexia and Innovation: How Dyslexia Supports Entrepreneurship and Intrapreneurship

Dyslexia, often called the ‘hidden disability’. Typically described as a learning difficulty affecting how individuals process information, particularly in the areas of reading, writing, and spelling. Although a disadvantage in traditional education. The unconventional thinking patterns of dyslexic individuals can be an advantage in today’s 21st century knowledge economy wherein problem-solving and creativity are invaluable […]